At The Ford Field & River Club, financial stewardship is more than a philosophy—it’s a measurable strength. In a recent evaluation by ClubBenchmarking, the private club industry’s leading financial analytics firm, The Ford ranks among the top-performing clubs in the nation in key fiscal categories. That strength is taking tangible form this year with the launch of the $24.5 million Amenity Upgrade Initiative, a visible expression of the Club’s long-range vision and commitment to enhancing member value.
This exceptional financial position has enabled The Ford to both protect and grow member equity, with the Club’s Compounded Annual Growth Rate (CAGR) of equity outpacing even “best in class” peers in the private club industry. It’s a testament to thoughtful governance, transparent planning, and the efforts of a seasoned leadership team led by General Manager Jeff Dekruif and a committed, future-focused Board.
Member Equity on the Rise
Perhaps the most telling measure of The Ford’s financial health is its sustained growth in balance sheet member equity—the single most important indicator of long-term club vitality.
+3.50% CAGR: Minimum needed to offset inflation and asset depreciation
+5.50% CAGR: Industry benchmark for best-in-class clubs
+7.63% CAGR: The Ford’s member equity growth rate
100% year-over-year consistency
As verified by ClubBenchmarking, The Ford’s equity growth has not only exceeded national benchmarks—it has done so with consistent, year-over-year performance that reflects a disciplined financial model and forward-thinking strategy.
Reinvesting in the Member Experience
This year marks a major milestone in The Ford’s long-term capital plan with the start of the $24.5M Amenity Upgrade Initiative—the largest member-owned renovation of its kind in the Coastal Georgia and Carolina Lowcountry. Approved by 90% of voting members, the initiative includes:
- Full Clubhouse Renovation
Wraparound dining porch, new casual dining lounge, expanded kitchens, modern locker rooms, and indoor golf simulators - Enhanced Golf Practice Facilities
Expanded driving range, new short-game area, Himalayan-style putting green, and Par 3-capable range targets - Upgraded Fitness & Wellness
New state-of-the-art fitness equipment, wellness center, locker rooms, and expanded programming - Redesigned Pool Complex
Zero-entry pool, family play zones, new deck furniture, and a renovated poolside restaurant with enhanced outdoor dining
These capital projects are more than upgrades—they’re strategic investments made possible by a well-capitalized club with a long-term commitment to enhancing member value.
A Leadership Team Committed to Education & Excellence
The Ford’s financial leadership team combines technical expertise with a deep understanding of private club management:
- Jeff Dekruif, GM/COO – Former CFO of The Ford, Jeff is one of only 22 CFOs nationwide to hold the Certified Club Manager (CCM) designation. A Certified Hospitality Accounting Executive (CHAE) and board member of HFTP, he is also a nationally recognized speaker on club financial best practices.
- DeeAnna Clarke, CFO – A nationally recognized leader in club finance, DeeAnna previously served as CFO for a Top 20 Platinum Club and worked with Global Golf Advisors on executive finance projects.
- Mavis Clifford, Controller – With over 25 years at The Ford, Mavis has led day-to-day accounting operations and ensured clean third-party audits year after year.
The Ford has partnered with ClubBenchmarking for nearly a decade. The firm’s leadership conducts the Club’s annual Board of Directors and Finance Committee education sessions, providing a foundation of shared knowledge and best practices that support long-term decision-making.
Additionally, The Ford prioritizes member education and transparency through:
- Annual Town Hall financial workshops
- Monthly published “financial workbooks”
- Open dialogue and proactive reporting to the membership
How We Got Here: The Ford’s Financial Fundamentals
Behind the Club’s success is a foundation of rigor and discipline:
- Nearly $9 million in capital reserves, fully funding long-term asset replacement
- Consistently positive net income and rising equity, as confirmed by ClubBenchmarking
- A professional, fully funded 30-year capital plan covering 1,000+ assets
- Just $750,000 in strategic debt, held at a low 3% interest rate
This foundation allows The Ford to plan—and execute—with confidence.
Looking Ahead
At a time when many private clubs face deferred maintenance, unexpected assessments, or financial uncertainty, The Ford stands apart. Its financial strength isn’t circumstantial—it’s intentional.
With equity on the rise, amenities underway, and a leadership team deeply committed to long-term stewardship, The Ford continues to raise the standard for what a member-owned community can be.
Experience The Ford
Interested in experiencing the nation’s finest coastal golf and sporting club community first-hand? 2025 bookings are filling up quickly–plan your Discovery Visit today by choosing from a two-night, three-day Discovery Stay or an epic Discovery Day visit.
Top